The e-cigarette initially launched in 2003 was developed by the SBT Co. Ltd. based in Beijing, China. Ruyan stepped in following the product’s launch to provide additional development of the technology and proceed to introduce electronic cigarettes to the European market in 2006. Promotions in Europe called e-cigarettes “Electro fags”. It was clear the public was ready for e-cigarettes.
A replacement for tobacco was not the vision of those who developed e-cigarettes. They were offering a nicotine delivery system that smokers could use to soothe their need for a “fix” when cigarette smoking was not an option available to them. Aggressive marketers soon began advertising e-cigs as a method to quit smoking. Manufacturers did not approve the advertising and the World Health Organization condemned the ads with a statement that there was a yet no proof of the benefits of smoking electronic cigarettes.
Many consumers referred to the use of electronic cigs not as a habit but as a hobby. Flavors and nicotine concentrations were debated on forums by people who called themselves “vapers”, They discussed vapor volume and the quality of taste of e-liquid brands used for refills.
Initially, almost all electronic cigarettes resembled the tobacco cigarette closely although the realism left a lot to be desired. In time, e-cigarettes came into their own and now you can find the products in many colors or printed with logos of lacy gold metallics. The stylish designs often no longer try to look like tobacco cigarettes but are designed to provide variety to the consumer.
A trade association was recently formed by electronic cigarette suppliers to promote the e-cig as a safer nicotine delivery system than tobacco. Popularity of the electronic products continues to grow rapidly. The association has a mission to spread accurate information about the products to the public.
A significant amount of opposition has been aimed at electronic cigarettes by tobacco and pharmaceutical companies and the powerful lobbies that represent them in Washington, D.C. Bowing under pressure from these large corporations, the FDA has issued statements against e-cigarettes and last year imposed a ban on imports of the product from China. Recent court decisions may help counter the FDA’s policies and limit the ability of the lobbies to influence decisions of a government agency.
The large tobacco companies have partnered with big pharma to spread misinformation about their competing electronic products. In the guise of protecting public health, opponents of electronic smoking products innocently claim to be concerned for the public even as they sell the most dangerous consumer product legally available today.
An innovative new e-cigarette design is a two piece product with a replaceable cartridge. The mouthpiece is pre-loaded with nicotine solutions. One mouthpiece is equal to approximately one pack of tobacco cigarettes (about 400 puffs). The ability to replace a cartridge with no more effort than is needed to open a pack of cigarettes has been a hit with e-smokers. They no longer need to carry bottles of e-liquid with them wherever they go and no cleaning is required.
The future is bright for electronic cigarette products even though the history of the product dates back only six or seven years. The safety of the product become more apparent with each passing year while improved quality of currently available e-cigarettes is generating a steadily increasing demand for this alternative smoking product.
Mary Kay Rivers is an expert on all facets of e-cigarettes. Her publications about the story of electronic cigarettes and the FDA and about the best e-cigarette have become very famous.